Target Users:

• Existing Chase Customers without Digital Credentials: The primary target audience consists of existing Chase customers who currently do not have online access to their accounts. These users need to create a user ID and password to access digital banking services.

• Users Requiring ADA Compliance: This includes individuals with disabilities who require an ADA-compliant website. The redesign should ensure that all features are accessible, with considerations for screen readers, keyboard navigation, and other accessibility tools.

• Spanish-Speaking Customers: With the enrollment flow being translated into Spanish, this clearly targets Spanish-speaking customers who prefer or require services in Spanish. This group might include both bilingual customers and those who primarily speak Spanish.

• Tech-Savvy Users Seeking Enhanced Experience: While not explicitly mentioned, users who are familiar with digital platforms but seek a more streamlined, efficient online banking experience can be considered a secondary target. This group values intuitive design and efficient processes.

• Security-Conscious Users: Given the nature of online banking, users who are particularly concerned about the security of their digital credentials would be interested in a system that offers robust security features.

• Elderly Customers: Often, elderly customers might face challenges with digital platforms. The redesigned, ADA-compliant system would be more accessible and user-friendly for them.

• First-Time Digital Banking Users: Customers who are transitioning from traditional banking to digital platforms for the first time would benefit from an intuitive and easy-to-navigate enrollment process.

• Customers Seeking Mobile Banking Solutions: With the increasing use of smartphones for banking, customers who prefer mobile banking would be target users, assuming the redesign includes mobile optimization.