www.chase.com

www.chase.com

Wonder Creature Brand Expansion

Wonder Creature is a nascent entrepreneurial venture in the pet product industry, specializing in pet drinking fountains. With a successful history as an Amazon retailer, the owner is now poised to escalate the business's reach by launching a dedicated product website. This move aims to foster brand recognition and cultivate a broader customer base.

Project Requirements:

  • Amazon Store Optimization: Enhance product listings with high-quality visuals and SEO-focused descriptions.

  • Branding and Marketing: Develop a compelling brand story and create engaging marketing materials.

  • Customer Engagement: Implement efficient customer query response and after-sales support systems.

  • Analytics and Performance: Use sales tracking tools and establish key performance indicators (KPIs).

  • Advertising and Promotions: Utilize Amazon ads, and external marketing channels, and plan regular promotional events.

  • Technical and Logistic Integration: Ensure mobile optimization and efficient fulfillment logistics.

  • Compliance and Financial Management: Adhere to Amazon's policies, manage budgets, and strategize pricing.

  • Continuous Improvement: Create a system for feedback and regular product updates.

  • Inventory Management: Develop a robust system for stock management to prevent shortages and overstocking.

  • Customer Reviews: Strategize to encourage and manage customer reviews, leveraging them for brand credibility.

  • Market Research: Regularly conduct market research to stay ahead of industry trends and competitor strategies.

  • Cross-Selling Opportunities: Identify and implement cross-selling strategies within the Amazon store.

  • Data Security and Privacy: Ensure customer data is securely handled, respecting privacy laws and Amazon’s guidelines.

  • Sustainability Practices: Incorporate eco-friendly practices in packaging and operations, aligning with consumer values.

Target Users:

  • Regular Amazon Shoppers: Broad age range, comfortable with online shopping, prefer Amazon's convenience and familiar interface.

  • Prime Members: Diverse ages, Amazon Prime subscribers seeking fast shipping and a variety of products, including pet supplies.

  • Tech-Savvy Pet Owners: Younger to middle-aged, tech-oriented, rely on online reviews and comparisons on Amazon.

  • Busy Professionals: Working adults, value the time-saving convenience of Amazon for efficient shopping.

  • Eco-Conscious Consumers: Varied age range, environmentally aware, seek sustainable and ethical pet products on Amazon.

  • Gift Buyers: Adults buying gifts for pet owners, use Amazon for quick, reliable pet-related gift purchases.

  • New Pet Owners: Adults new to pet ownership, seeking convenient, one-stop shopping for pet needs on Amazon.

  • Senior Pet Owners: Older adults, prefer easy-to-use pet products, and appreciate Amazon's home delivery options.

  • Pet Enthusiasts and Bloggers: Younger adults active in online communities, shop on Amazon, and share experiences.

  • Veterinarians and Pet Care Professionals: Industry professionals, recommend specific pet products available on Amazon.

Mobile Optimization - Responsive Design

My Roles:

  • Design Project Lead: Steered the design vision, ensuring aesthetics and functionality aligned with project objectives.

  • Full Stack Web Developer: Developed and designed the entire website architecture, ensuring a seamless integration of both front-end and back-end technologies.

  • UI/UX Workshop Facilitator: Led workshops to gather input, refine design ideas, and facilitate understanding and consensus among stakeholders or within the design team.

  • Research Lead: Conducted and analyzed market and user research to inform data-driven design decisions.

  • User Research Coordinator: Organized and coordinated user research efforts, including recruiting participants, scheduling sessions, and facilitating interviews.

  • Prototyping & Testing Oversight: Spearheaded the prototyping and testing phases, validating design efficacy and ensuring product reliability before deployment.

  • Project Management: Managed project timelines, resources, and stakeholders, ensuring systematic progress and adherence to predefined benchmarks.

Design Process

Target Users:

  • Regular Amazon Shoppers: Broad age range, comfortable with online shopping, prefer Amazon's convenience and familiar interface.

  • Prime Members: Diverse ages, Amazon Prime subscribers seeking fast shipping and a variety of products, including pet supplies.

  • Tech-Savvy Pet Owners: Younger to middle-aged, tech-oriented, rely on online reviews and comparisons on Amazon.

  • Busy Professionals: Working adults, value the time-saving convenience of Amazon for efficient shopping.

  • Eco-Conscious Consumers: Varied age range, environmentally aware, seek sustainable and ethical pet products on Amazon.

  • Gift Buyers: Adults buying gifts for pet owners, use Amazon for quick, reliable pet-related gift purchases.

  • Pet Owners: Adults of various ages seeking convenient, one-stop shopping for easy-to-use pet products on Amazon, with an appreciation for home delivery options.

  • Veterinarians and Pet Care Professionals: Industry professionals, recommend specific pet products available on Amazon.