www.chase.com

www.chase.com

AutoFinance Pro Pre-Qualification Application by Chase.

AutoFinance Pro is a digital platform designed to streamline and enhance the auto loan application process for Chase customers. This project aims to integrate user-friendly interfaces with robust backend processing to ensure a seamless, efficient, and secure loan application experience.

Project Requirements:

  • User Interface: Easy navigation, responsive design for multiple devices, clear instruction and guidance throughout the application process.

  • Security: Robust data encryption, secure user authentication, and compliance with banking regulations.

  • Integration: Seamless integration with Chase's existing banking systems and databases for real-time credit checks and loan processing.

  • Accessibility: Compliance with ADA standards, ensuring the platform is accessible to all users, including those with disabilities.

Design Requirements:

  • Aesthetic: Modern, minimalist design that aligns with Chase's branding.

  • Functionality: Intuitive form-filling experience, real-time updates on loan application status, and easy access to customer support.

  • Performance: Fast loading times, minimal downtime, and efficient handling of high user volumes.

  • Mobile Optimization: Design the interface to be fully optimized for mobile devices, ensuring a seamless experience on smartphones and tablets.

  • ADA Compliance: The interface should be compliant with the Americans with Disabilities Act (ADA), ensuring accessibility for users with disabilities.

  • User Experience (UX) Design: Focus on creating an intuitive, user-friendly, and engaging UX design to enhance customer satisfaction and ease of use.

User Journey Map

My Roles:

  • Design Project Lead: Steered the design vision, ensuring aesthetics and functionality aligned with project objectives.

  • UI/UX Workshop Facilitator: Led workshops to gather input, refine design ideas, and facilitate understanding and consensus among stakeholders or within the design team.

  • Research Lead: Conducted and analyzed market and user research to inform data-driven design decisions.

  • User Research Coordinator: Organized and coordinated user research efforts, including recruiting participants, scheduling sessions, and facilitating interviews.

  • Prototyping & Testing Oversight: Spearheaded the prototyping and testing phases, validating design efficacy and ensuring product reliability before deployment.

  • Project Management: Managed project timelines, resources, and stakeholders, ensuring systematic progress and adherence to predefined benchmarks.

Target Users:

  • First-Time Car Buyers: Young adults or individuals purchasing their first vehicle who may require guidance through the loan process.

  • Families: Parents or guardians looking for a family car, possibly needing larger or safer vehicles, and often with a specific budget in mind.

  • Refinancing Seekers: Individuals looking to refinance their existing auto loans for better interest rates or terms.

  • Luxury Car Buyers: Customers interested in high-end vehicles who may require larger loan amounts.

  • Used Car Buyers: Individuals purchasing used or pre-owned vehicles, possibly with a more modest budget.

  • Credit-Building Individuals: Users with limited or poor credit history seek auto loans to help build or improve their credit scores.

  • Business Owners: Small business owners or entrepreneurs requiring vehicles for business use.

  • College Students: Students in need of a vehicle for commuting to college or work, likely with a limited credit history.

  • Military Personnel: Active or retired military members, who might have unique financing needs or be eligible for special loan terms.

  • Eco-conscious Buyers: Individuals looking to purchase electric or hybrid vehicles, who might be interested in specific loans catering to eco-friendly cars.

  • Senior Citizens: Older adults who might be interested in downsizing or upgrading their current vehicle.

  • Rural Residents: Individuals living in rural areas who may need vehicles suitable for challenging terrain or long-distance travel.

  • Gig Economy Workers: People who use a vehicle for gig work like ridesharing or delivery services and need reliable transportation.

  • Immigrants/New Residents: New residents in the country who may be purchasing their first car in a new place.

  • Lease-to-Own Customers: Individuals who are looking to transition from a car lease to owning the vehicle.

Design Process

Project Collaboration Process